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China Paradigm 61: From trading to solving the aging society time-bomb: A complete China experience

China experience

In this episode of China Paradigm, Stephane Muller-Margot, Founder of China Healthcare Golden Bridge speaks with Matthieu David-Experton about his entrepreneurial China experience. Muller-Margot has experience trading, working for an SOE, and now works in the healthcare industry. 1:37 Stephane’s experience chronology 9:52 What brought Stephane to the healthcare and technology sector 12:35 What Stephane […]

Podcast transcript #41: Selling wine in China in an unconventional way

Selling wine in China

Find here the full China paradigm episode 41. Learn more about Claudia Masueger’s story in selling wine in China and find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Claudia Masueger, the founder […]

China Paradigm 60: Learning TikTok Marketing from Douyin KOLs in China

TikTok marketing China

Fabian Ouwehand, Founder at UPLAB, speaks with Matthieu David about Douyin – TikTok marketing in China. In this episode of China Paradigm, Fabian talks about what UPLAB does for the influencers and how they find its clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more. […]

China Paradigm 59: Becoming an iconic design brand in China

design brand in China

In this episode of China Paradigm Dominic Johnson-Hill, founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, an iconic design brand in China, but also […]

China Paradigm 58: Becoming a thought leader on China tech

China tech

Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and China tech landscape. In this episode of China Paradigm, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames, and introduces the loyalty program of the company. 1:29 What’s the size […]

Podcast transcript #36: All you need to know about recruiting employees in China

recruiting employees in China

Find here the full China paradigm episode 36. Learn more about Jenny Shi’s story and how her company is recruiting employees in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting and this China marketing podcast, China Paradigm. […]

Podcast transcript #37: Rising ad tech in China is completely reshaping the industry

ad tech in China

Find here the full  China paradigm episode 37. Learn more about Shimi Azar’s story and ad tech in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting and its China marketing podcast, China Paradigm. Today I’m with Shimi Azar, […]

Podcast transcript #34: Essential skills for business negotiation in China

business negotiation in China

Find here the full China paradigm episode 34. Learn more about Nicolas Clement’s story and business negotiation in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, the founder of Daxue consulting and its podcast China marketing podcast, China Paradigm. Today I am with Nicolas Clement, who is […]