科学的调研方式
消费者调研
我们的消费者调研小组拥有庞大的中国消费者数据库（年龄、性别、收入、地理位置、消费模式等），使您能够深入地掌握中国市场现状、更好地了解您的品牌在中国市场的发展前景以及行业发展方向和驱动力。
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市场调查
我们的宗旨是为客户提供最可靠的市场分析数据。我们会为客户量身定制项目规划，采用全方位深入市场的调查方法，收集最可靠、最具竞争力的市场数据，向客户提供精准的市场见解与分析，以满足客户对中国市场的信息需求。
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焦点小组 Focus Group
我们通过收集定性数据为您提供准确深入的中国消费者认知、购买标准和产品偏好。我们的团队将在中国为您组建焦点小组，通过收集代表性人群的意见，进行思想交流碰撞达到深入认识和分析的效果。
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综合调研
我们为客户提供最灵活和最适合的调研方案。我们的消费者调研小组和国际化专业咨询团队充分地了解中国的商业文化、习俗与消费观，帮助客户调整策略以适应中国市场，用国际视角来帮助客户解决中国本地市场的问题。
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视线追踪技术
视线追踪是一种获取眼球运动信息的技术。我们会使用这种高科技的研究方法来研究中国消费者的视觉路径，当消费者在浏览网站、使用移动app或观察产品包装或广告时，进行数据收集和行为分析，为改进产品提供可靠的依据。
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STORE-CHECKS 调研软件
店内数据通常是数据的最佳来源，它可以帮助您更好地了解市场和行业竞争对手。基于中国市场的数据收集方法的基础，我们研发了创新的手机app软件The Store-Checkers，通过软件访问调研对象，确保调研的操作性和可靠性，获得真实可靠的数据。
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在线调研
我们为客户提供了可靠的定量数据收集方法，并特别开发了我们内部的在线调查平台，可在全中国范围内收集符合要求的样本，对一定数量、有代表性的样本进行结构性的调研，选择有代表性的目标样本，获得可靠统计数据，进行综合分析，帮助企业作出明智决策。
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国际化团队
客户评价
Thank you very much for the good work you did on this market analysis and focus groups.
Pierre-Emmanuel B. - Processed fruit company - France
This is great work that you have put into this great research.Thanks for sending these through. That gives us everything we need for this survey.
Bonnie B. - Imported fruit industry - South Africa
These tasting sessions have been game changing. Thanks again to all your team.
Richard M. - Processed food company - UK
We're very happy to be working with you - the other vendors could not match your quality by a long way.
Jeremy G. - International consulting boutique - UK/CN
Your proposal was excellent by the way - world class
Robert A. - Market Entry - UK
Your proposal was excellent by the way. Very polished and professional. I definitely want to remain in contact for this and other projects. I also appreciate your patience as we work to lock the final details down.
Rick K. - Consulting - US
Good to see you again last week and excellent job with the focus groups, it was fascinating to watch, we all took key learnings away, especially useful for our brand managers and designers to observe.
Oliver H. - Cosmetics brand - UK
Thank you for all this work along this (naming) project. I am very impressed with the methodologies your team have been able to setup in short time frame. And of course the final report and your presentation was remarkable.
Stephanie M. - Cosmetics brand - French
Most of the measures were very helpful to us like promotions, in-store communication, brand availability, etc as we did not have any other data source to know it in the market. We found bigger insights beyond numbers by analyzing the pictures - planogram execution, qualitative assessment of secondary displays and in-store communication.
Niyati M. – Consumer insight manager - 15-billion-USD revenue personal care group - USA
I was very happy with the study and support and will recommend to continue the collaboration.
Alexander H. – R&D Director – 50-billion-USD revenue FMCG group - USA
Thank you for the great work performed in respect to …’s infant milk formula strategy. On the back of this great work we would like daxue to consider quoting on another opportunity.
Paul F. – CCO Healthcare and hospital group – Australia
I would like to thank you for your work on this project. We did appreciate a lot working with daxue and we felt that the research was well carried. So thank you! Should we have any further needs regarding the Chinese Market; we will be in contact!
Thomas M. – Marketing Manager – 800-million-USD revenue accessory brand - Swiss
The communication, structure, problem solving and support we received from the team throughout the project were fantastic, and it provided us with the ideal structure to keep the client engaged and confident of the deliverables. I was very pleased with the level of detail in the reporting, speed of response to questions and the flexibility to adjust and provide alternative output views. Should we be in the position of providing similar support to our clients in future, I would have absolutely no hesitation in contacting daxue consulting again, working in partnership to deliver a high quality solution.
Mark O. – Managing director15-million-USD revenue marketing agency – UK
I want to give you my heartfelt thanks from depth of my heart. I do not know words to describe how thankful I am. You did a great job. On top of your professional attitude, you pleasant personality made the whole marathon a fun.
Gultekin O. – International Trade Center – International institution
Thank you so much for your team's support regarding our China eCommerce project. The feasibility study was very well delivered and useful to give us insights about China market. As business evolves, we definitely need to keep abreast of the latest developments to cope with the rapid change of the market. In this sense, we will continue to need your support to our business growth.
Cherry W. - E-commerce @ 80-Billion-USD revenue retailer – Europe
First of all, we would like to thank you for the professional support. You gave us good information and advice and we were able to improve the overall experience.
Marco S. – Business development director home-appliance retailers - Germany
服务内容
World class quality
Your project is managed from proposal to presentation by professional project leaders with years of market research experience in China from top corporations and universities. They provide careful thought to the approach and the selection of effective, well-known and proven methodologies to fit your needs while meeting every deadline. Our knowledge of research and of China ensures conclusions you can trust. We help you to identify the impact of new trends.
Nationwide Reach
Our unique network and our strong China-based roots allow us to collect large-scale data. Through our data-base of China-based market insiders and professionals, our market surveys in China can reach any industry.
Responsiveness & Flexibility
Support from your project manager is just a phone call away. Clients tell us how pleased they are to find their senior consultant had researched their business and understood their unique challenges in China.
Tech-driven approach
All our strategy consulting services are 100% data-driven. To perform data collection, we develop innovative and tech-driven methodologies managed by experienced full-time in-house professionals. Our experience and knowledge of Chinese market dynamics allow us to design tailored, agile and pragmatic research designs and to always use the relevant tools according to the client's situation
Perfect partner in China
While Daxue Consulting mainly serves International brands or firms, some of our clients are consulting and market research firms which partner with us to cover their projects in China. As we are focusing on China’s market, we will never compete with our partners abroad and as such we are the best, safest and most reliable partner they can find in China.
Our clients
Our clients are both multinational corporations and medium-sized companies from basically anywhere in the World. With hundreds of projects each year, our management team developed a deep understanding of each sector and companies' situation needs and stake on the Chinese market.
客户的体验是最好的推荐
OUR STRENGTHS
Market Research China Firm’s Strengths
Our extensive experience in Chinese markets, university connections and unique data-gathering network separate Daxue from other consulting firms in China. Our obsession with quality data in China’s dynamic and confusing environment means your business decisions will be based on an informed and realistic understanding of your market.
Daxue Consulting offers consulting in China. We leverage the best resources in order to provide our clients a wide range of business Intelligence tools to help their strategic decisions and plan for a successful development in China. Our role is to help business units to achieve leadership positions.
Our services and methodologies for market research in China
Our methodologies use quantitative and qualitative information to analyze and understand the Chinese market. Our services include different market intelligence tools such as:
The expertise of Daxue Consulting
Since 2009, Daxue Consulting has served Multinationals (MNC) and SME in numerous sectors such as FMCG sectors, food and beverage, technologies, real estate projects, travel, leisure, E-commerce websites, luxury fields, and fashion as well as industrial and BtoB businesses. The projects and market surveys managed by our consulting firm are based on well-known and fully mastered methodologies. On top of the projects managed by our firm, specialized senior consultants in retail, luxury, China, automotive, design, and E-commerce are called upon in order to give perspective and moderate workshops or focus groups. We provided market research in Shanghai, Beijing, Guangzhou, Shenzheng and all over China. You can find our website in Hong-Kong and China.
One client, one unique experience
Our work is focused on our clients and we adapt our methodologies to their questions to get the best information possible to solve their challenges in China. We consider each market research project as a unique and new challenge. Over the years, a multitude of differing projects have helped develop our technical tools in leveraging social networks, forums and new technologies for our market survey in China. These tools make it possible to approach the Chinese markets and to provide consulting in a unique, effective and competitive way. We are able to examine our clients’ technological deficiencies and suggest methods to improve their operations in China. Following this examination, we can develop and program new useful tools and suitable methodologies to improve our clients businesses. No business today can deny the need for technology in their daily business operations and our consulting team wants to provide you the best tools to improve these operations in China.
Efficiency throughout China for China Market Research
Daxue Market Research Group has offices in Beijing, Shanghai and Hong-Kong. Moreover, we are able to manage market surveys all over China through our network of project assistants and panels. Through our contacts and university networks, we are able to leverage this resource to make it a proxy to understand the entire market. Our target audience is actually connected with all of the segments we are interested in and we particularly aim to work with MBAs to serve as samples to better understand the thoughts and consumptions patterns of the emerging middle and affluent classes in China. Leveraging this proxy makes it possible for us to conduct business in various fields such as agri-business, utilities, retail, fashion, FMCG, food & beverage and many other fields.
Information, the key to success in China
Useful market research requires thorough, honest and candid approaches to make sure we interview the right sample and ask the right questions to obtain accurate information. Understanding competition, pricing of products and services, consumer paths, consumer values, design, price and product acceptance, locations of shops and products in retail, creation of marketing planning, choice of marketing channels and business plans are necessary to gather useful and successful marketing research in China. As one of the most competitive companies for China market research, we offer our expertise to our clients who want to understand the very unique and specific Chinese market landscape.
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